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AI FUNDAMENTALS

Chatbot

A software application that simulates conversation with users.

DEFINITION

What is Chatbot?

A chatbot is software that simulates conversation, ranging from simple rule-based systems to sophisticated AI-powered assistants. Modern AI chatbots powered by LLMs can engage in nuanced dialogue. For businesses, chatbots represent both a customer interaction channel and an opportunity for brand visibility when users ask chatbots for recommendations.

IN PRACTICE

We optimize for visibility in AI chatbot conversations where users seek recommendations.

WHY IT MATTERS

AI-powered chatbots are recommendation channels. Whether on AI platforms or your own site, chatbots influence user decisions and require visibility optimization.

EXAMPLES
01

AI-powered customer service chatbots

02

Website chat assistants providing recommendations

03

Platform chatbots like ChatGPT answering user questions

FREQUENTLY ASKED QUESTIONS

How do chatbots affect my brand visibility?

AI chatbots recommend brands during conversations. Being visible in these recommendations is increasingly important for discovery.

Should I build my own chatbot?

Many businesses do, but the larger opportunity is visibility in major AI platforms where users already go for advice.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.