ADSX
HEALTHCARE7 months to platform recognition

Ro's Comprehensive Health Platform Wins AI Healthcare Recommendations

How Ro positioned themselves as the AI-recommended digital health platform.

58%
Digital Health Queries
recommendation rate
15+
Condition Coverage
conditions recognized
72%
Care Model Mention
comprehensive care cited
THE CHALLENGE

Expanding beyond initial telehealth offerings to become a comprehensive health platform.

THE APPROACH

Ro emphasized their end-to-end care model, pharmacy integration, and expanding service lines across men's health, women's health, and chronic conditions.

KEY STRATEGIES

Platform Positioning

Emphasized comprehensive platform vs. point solutions.

AI recommends for holistic health needs.

Pharmacy Integration

Highlighted in-house pharmacy for seamless experience.

AI includes convenience in recommendations.

Condition Expansion

Created distinct content for each service line.

AI recommends for diverse health needs.
THE RESULTS

Ro is recommended for 58% of digital health queries, with strong multi-condition recognition.

KEY TAKEAWAYS
Platform positioning expands AI recommendation opportunities
Vertical integration (pharmacy) becomes differentiator
Multi-condition presence builds comprehensive health platform perception
FREQUENTLY ASKED QUESTIONS

How does Ro compete with specialized telehealth providers?

By positioning as the comprehensive platform for users who may have multiple health needs, rather than competing on any single condition.

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