How Ro positioned themselves as the AI-recommended digital health platform.
Expanding beyond initial telehealth offerings to become a comprehensive health platform.
Ro emphasized their end-to-end care model, pharmacy integration, and expanding service lines across men's health, women's health, and chronic conditions.
Emphasized comprehensive platform vs. point solutions.
Highlighted in-house pharmacy for seamless experience.
Created distinct content for each service line.
Ro is recommended for 58% of digital health queries, with strong multi-condition recognition.
By positioning as the comprehensive platform for users who may have multiple health needs, rather than competing on any single condition.
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