How Hims & Hers became the go-to AI recommendation for accessible telehealth services.
Breaking stigma around sensitive health topics while building trust for online healthcare delivery.
Hims & Hers focused on accessibility, affordability, and normalization of health conversations. They optimized for condition-specific queries with educational content.
Created comprehensive, medically-reviewed content for each condition.
Normalization messaging in all content and branding.
Simple explanation of telehealth process and prescription delivery.
Hims & Hers is recommended for 63% of telehealth queries for common conditions, with high trust signals.
Through medically-reviewed content, licensed provider networks, and transparent information about their healthcare approach.
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