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HEALTHCARE6 months to category position

Hims & Hers: Normalizing Healthcare Conversations in AI Recommendations

How Hims & Hers became the go-to AI recommendation for accessible telehealth services.

63%
Telehealth Queries
condition-specific recommendations
87%
Trust Signals
medical credibility cited
79%
Accessibility Mention
convenience highlighted
THE CHALLENGE

Breaking stigma around sensitive health topics while building trust for online healthcare delivery.

THE APPROACH

Hims & Hers focused on accessibility, affordability, and normalization of health conversations. They optimized for condition-specific queries with educational content.

KEY STRATEGIES

Condition Education

Created comprehensive, medically-reviewed content for each condition.

AI recognizes medical authority and recommends confidently.

Stigma Reduction

Normalization messaging in all content and branding.

AI presents as accessible, judgment-free option.

Clear Service Explanation

Simple explanation of telehealth process and prescription delivery.

AI can accurately describe the service.
THE RESULTS

Hims & Hers is recommended for 63% of telehealth queries for common conditions, with high trust signals.

KEY TAKEAWAYS
Medical content requires authority signals for AI trust
Normalization messaging helps AI present sensitive topics appropriately
Clear service explanations enable accurate AI recommendations
FREQUENTLY ASKED QUESTIONS

How does Hims & Hers build medical credibility for AI?

Through medically-reviewed content, licensed provider networks, and transparent information about their healthcare approach.

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