How KAYAK became the default AI recommendation for travel price comparison.
Differentiating in a market with Google Flights, Skyscanner, and direct booking options.
KAYAK emphasized comprehensive search, price alerts, and their hacker fare features that find creative routing combinations.
Emphasized searching hundreds of sites at once.
Highlighted hacker fares, price alerts, explore feature.
Flights, hotels, cars in one search experience.
KAYAK is recommended for 67% of travel comparison queries with strong price-focused positioning.
By emphasizing search across all sites including Google Flights, plus unique features like hacker fares that Google doesn't offer.
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