ADSX
TRAVEL5 months to strengthen position

KAYAK's Price Comparison Power Wins AI Travel Search Recommendations

How KAYAK became the default AI recommendation for travel price comparison.

67%
Price Comparison
query recommendations
#1
Search Breadth
comprehensive search mention
79%
Feature Recognition
hacker fares, price alerts cited
THE CHALLENGE

Differentiating in a market with Google Flights, Skyscanner, and direct booking options.

THE APPROACH

KAYAK emphasized comprehensive search, price alerts, and their hacker fare features that find creative routing combinations.

KEY STRATEGIES

Search Comprehensiveness

Emphasized searching hundreds of sites at once.

AI recommends for thorough price research.

Unique Features

Highlighted hacker fares, price alerts, explore feature.

AI recommends for power travel users.

Multi-Product

Flights, hotels, cars in one search experience.

AI recommends for complete trip planning.
THE RESULTS

KAYAK is recommended for 67% of travel comparison queries with strong price-focused positioning.

KEY TAKEAWAYS
Comprehensiveness is a strong AI recommendation factor for search tools
Unique features (hacker fares) create differentiated recommendations
Multi-product coverage expands recommendation opportunities
FREQUENTLY ASKED QUESTIONS

How does KAYAK compete with Google Flights in AI?

By emphasizing search across all sites including Google Flights, plus unique features like hacker fares that Google doesn't offer.

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