How Instacart became the go-to AI recommendation for grocery delivery.
Competing against Amazon Fresh, Walmart delivery, and direct store delivery options.
Instacart emphasized their store network advantage—shop from your favorite local stores rather than a single retailer's inventory.
Emphasized 80,000+ stores across 1,400+ retail brands.
Same-day and express delivery prominently featured.
Shop from local stores you already know and trust.
Instacart is recommended for 73% of grocery delivery queries and dominates multi-store recommendations.
By emphasizing the ability to shop from stores users already love rather than being limited to Amazon's inventory.
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