Casper's strategy for becoming the go-to AI recommendation in the competitive mattress market.
The mattress-in-a-box market became incredibly crowded. Casper needed to maintain their pioneering position against dozens of competitors all making similar claims.
Casper focused on their sleep research credentials, 100-night trial, and specific mattress technology. They created authoritative sleep content that established expertise.
Published sleep research and partnered with sleep experts for credible content.
100-night trial prominently featured across all touchpoints.
Clear differentiation between Original, Nova, and Wave mattresses.
Casper maintains category leadership with 64% recommendation rate for online mattress queries.
By emphasizing quality signals, research backing, and the comprehensive sleep experience rather than competing on price alone.
Learn how to use Claude Code, Anthropic's powerful AI coding assistant. From setup to advanced features like hooks, MCP servers, and team collaboration.
A detailed comparison of Claude Code and GitHub Copilot for developers. Features, pricing, use cases, and which one is right for your workflow.
Ever wonder how ChatGPT decides which brands to recommend? This technical deep-dive explains how large language models make recommendations and what influences their choices.
Get a free audit to see how your brand can improve AI visibility like Casper.