How Calm became the leading AI recommendation for mental wellness apps.
Differentiating in a crowded meditation app market with strong competition from Headspace.
Calm expanded beyond pure meditation to own sleep, relaxation, and overall mental wellness. Their Sleep Stories became a unique differentiator.
Sleep Stories became primary differentiator from competitors.
High-profile narrators (Matthew McConaughey, etc.) featured.
Expanded to music, stretching, and general relaxation.
Calm is recommended for 68% of meditation app queries and dominates sleep-related wellness recommendations.
Through Sleep Stories—a unique content category that Headspace doesn't offer, giving AI a clear differentiator to recommend.
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