Moving from Etsy to Shopify is a major decision for any handmade or creative business. While Etsy provides built-in traffic and marketplace trust, Shopify offers complete brand control, better margins, and unlimited growth potential.
The biggest hurdle? Actually migrating your products, images, descriptions, and store data. Doing this manually for hundreds of listings is tedious and error-prone. That's where migration apps come in.
This comprehensive guide compares the best Etsy to Shopify migration apps in 2026, helping you choose the right tool for your store size, budget, and technical comfort level.
Why Use a Migration App vs. Manual Migration
Before diving into app comparisons, let's address the fundamental question: do you actually need a migration app?
Manual Migration Process
Without an app, migrating from Etsy to Shopify involves:
- Exporting Etsy data - Download your listings CSV from Etsy
- Reformatting the CSV - Etsy's export format doesn't match Shopify's import template
- Downloading images - Manually save every product image
- Re-uploading images - Add images to each Shopify product
- Recreating variations - Manually set up size/color/material options
- Fixing descriptions - Etsy formatting doesn't always translate cleanly
- Setting prices - Adjust pricing for Shopify's fee structure
- Creating collections - Organize products into Shopify collections
Time estimate for manual migration:
- 5-10 products: 1-2 hours
- 50 products: 5-8 hours
- 200 products: 20-30 hours
- 500+ products: 50+ hours
Migration App Benefits
Using a dedicated migration app provides:
| Benefit | Impact |
|---|---|
| Time savings | 80-95% faster than manual migration |
| Image transfer | Automatic image download and upload |
| Variation mapping | Preserves product variants correctly |
| Bulk processing | Migrate hundreds of products in one batch |
| Error reduction | Less chance of missing data or typos |
| Format conversion | Handles CSV/data format differences |
| Ongoing sync | Some apps keep inventory synced across platforms |
The verdict: If you have more than 20 products, a migration app almost always saves time and reduces headaches. The cost of most apps is far less than the value of hours spent on manual migration.
Top Etsy to Shopify Migration Apps: Detailed Reviews
1. LitCommerce
Best for: Multi-channel sellers who want ongoing platform sync
LitCommerce is a comprehensive multi-channel selling platform that handles both initial migration and ongoing synchronization between Etsy and Shopify.
Key Features:
- One-click product import from Etsy to Shopify
- Bulk editing tools for migrated products
- Real-time inventory sync across platforms
- Order management from a single dashboard
- Support for 10+ marketplaces (Amazon, eBay, Walmart, etc.)
- Template-based listing optimization
- Automated pricing rules
Migration Capabilities:
- Transfers product titles, descriptions, images, and prices
- Preserves product variations (size, color, etc.)
- Imports Etsy categories and maps to Shopify collections
- Handles digital products and personalization options
- Supports bulk migration of thousands of products
User Experience: LitCommerce offers a clean, intuitive interface. The migration wizard walks you through connecting both platforms, selecting products, and mapping data fields. Most users complete their first migration within 30 minutes of setup.
Pricing (2026):
| Plan | Monthly Cost | Product Limit | Channels |
|---|---|---|---|
| Basic | $29/month | 500 products | 2 channels |
| Standard | $59/month | 2,500 products | 4 channels |
| Advanced | $99/month | 10,000 products | Unlimited |
Pros:
- Excellent ongoing sync capabilities
- Clean, modern interface
- Strong customer support
- Multi-channel expansion ready
- Regular feature updates
Cons:
- Monthly subscription required (no one-time option)
- Can be overkill if you only need one-time migration
- Learning curve for advanced features
Best for: Sellers planning to sell on multiple platforms who want ongoing inventory sync and a unified management dashboard.
2. Matrixify (formerly Excelify)
Best for: Power users comfortable with spreadsheets who need maximum control
Matrixify is a Shopify app that uses Excel/CSV files for bulk importing, exporting, and updating store data. It's the most powerful and flexible option, but requires more technical comfort.
Key Features:
- Import/export via Excel, CSV, or Google Sheets
- Migrate any Shopify data type (products, customers, orders, etc.)
- Scheduled automatic imports/exports
- Advanced field mapping and transformation
- Handles massive catalogs (100,000+ products)
- Version history and rollback capabilities
- Direct FTP/SFTP integration
Migration Capabilities:
- Converts Etsy CSV exports to Shopify format
- Supports all Etsy product attributes
- Handles complex variant structures
- Imports product images via URL
- Preserves SEO metadata
- Supports metafields for custom data
User Experience: Matrixify has a steeper learning curve than other options. You'll need to understand CSV formatting and field mapping. However, their documentation is excellent, and the template system helps beginners get started.
Pricing (2026):
| Plan | Monthly Cost | Items/Import | Best For |
|---|---|---|---|
| Free | $0 | 10 items | Testing |
| Basic | $20/month | 1,000 items | Small stores |
| Big | $50/month | 50,000 items | Medium stores |
| Enterprise | $200/month | Unlimited | Large catalogs |
Pros:
- Maximum flexibility and control
- Handles any data migration scenario
- One-time migrations possible with basic plan
- Excellent for complex or custom requirements
- Can migrate non-standard Etsy data
Cons:
- Requires spreadsheet comfort
- No visual interface for product selection
- Steeper learning curve
- No ongoing sync (migration only)
Best for: Tech-savvy sellers with complex product data, those needing one-time migration without ongoing fees, or stores with highly customized data structures.
3. EZ Importer
Best for: Simple, straightforward CSV imports without complexity
EZ Importer focuses on making CSV imports to Shopify as simple as possible. While not specifically designed for Etsy migration, it handles Etsy CSV exports effectively.
Key Features:
- Drag-and-drop CSV upload
- Visual field mapping interface
- Support for products, customers, and orders
- Image import via URL
- Duplicate detection
- Import history and logs
- Scheduled imports
Migration Capabilities:
- Accepts Etsy CSV export files
- Visual mapping of Etsy fields to Shopify fields
- Handles basic product variations
- Imports product images automatically
- Supports bulk updates to existing products
User Experience: EZ Importer prioritizes simplicity. Upload your file, match columns visually, and import. The preview feature lets you check data before committing. Most migrations complete in under an hour.
Pricing (2026):
| Plan | Monthly Cost | Imports/Month | Products |
|---|---|---|---|
| Starter | $15/month | 5 imports | Unlimited |
| Growth | $29/month | 20 imports | Unlimited |
| Pro | $49/month | Unlimited | Unlimited |
Free trial available
Pros:
- Very beginner-friendly
- Visual field mapping
- Affordable pricing
- Good for periodic bulk updates
- No spreadsheet expertise required
Cons:
- Less powerful than Matrixify
- Limited advanced transformations
- No ongoing sync with Etsy
- Basic variant handling
Best for: Sellers who want a simple, visual import process without learning complex spreadsheet operations.
4. Hextom: Bulk Product Edit
Best for: Post-migration bulk editing and optimization
Hextom isn't strictly a migration app—it's a bulk product editing tool. However, it's invaluable for cleaning up and optimizing products after migration.
Key Features:
- Bulk edit any product field
- Find and replace across all products
- Schedule price changes and sales
- Bulk image editing and optimization
- Filter products by any attribute
- Undo/rollback capabilities
- Export products to CSV
Migration Use Case: After migrating products with another tool, use Hextom to:
- Clean up imported descriptions
- Standardize pricing
- Update product titles for Shopify SEO
- Add missing tags and collections
- Optimize images in bulk
Pricing (2026):
| Plan | Monthly Cost | Product Edits |
|---|---|---|
| Free | $0 | 5 products/day |
| Basic | $9.99/month | 100 products/day |
| Pro | $19.99/month | Unlimited |
Pros:
- Essential for post-migration cleanup
- Extremely powerful bulk editing
- Affordable pricing
- Saves hours of manual editing
- Regular feature updates
Cons:
- Not a migration tool itself
- Requires pairing with import app
- Learning curve for advanced filters
Best for: All Etsy to Shopify migrators—use alongside your chosen import tool to perfect your migrated products.
5. CedCommerce
Best for: Large sellers needing enterprise-grade migration and sync
CedCommerce offers comprehensive multi-channel integration solutions, including robust Etsy-Shopify connectivity.
Key Features:
- Complete product migration suite
- Real-time inventory synchronization
- Order sync and fulfillment management
- Bulk listing and editing tools
- Category and attribute mapping
- Automated pricing rules
- Dedicated account management (higher tiers)
Migration Capabilities:
- Full product data transfer
- Variation and personalization support
- Image migration with optimization
- SEO data preservation
- Bulk migration of unlimited products
- Mapping Etsy categories to Shopify collections
User Experience: CedCommerce provides a more enterprise-focused experience. Setup involves more configuration than simpler tools, but the result is a comprehensive integration. Their support team assists with complex migrations.
Pricing (2026):
| Plan | Monthly Cost | Products | Features |
|---|---|---|---|
| Bronze | $25/month | 500 | Basic sync |
| Silver | $45/month | 1,500 | Advanced features |
| Gold | $75/month | 5,000 | Priority support |
| Platinum | $125/month | 15,000 | Dedicated manager |
Pros:
- Enterprise-grade reliability
- Excellent for large catalogs
- Strong ongoing sync
- Good customer support
- Regular updates and improvements
Cons:
- Can be complex for small sellers
- Higher price point
- More features than some sellers need
- Setup takes longer than simpler apps
Best for: Established Etsy sellers with large catalogs who need reliable, enterprise-grade migration and ongoing multi-channel management.
Feature Comparison Table
| Feature | LitCommerce | Matrixify | EZ Importer | Hextom | CedCommerce |
|---|---|---|---|---|---|
| One-time migration | Yes | Yes | Yes | No* | Yes |
| Ongoing sync | Yes | No | No | No | Yes |
| Visual interface | Yes | No | Yes | Yes | Yes |
| Spreadsheet required | No | Yes | No | No | No |
| Image transfer | Auto | Via URL | Auto | Edit only | Auto |
| Variation support | Excellent | Excellent | Good | N/A | Excellent |
| Multi-channel | Yes | No | No | No | Yes |
| Free tier | No | Yes (10 items) | Trial only | Yes | No |
| Bulk editing | Basic | Advanced | Basic | Advanced | Basic |
| Customer support | Live chat | Live chat | |||
| Shopify native | No | Yes | Yes | Yes | No |
*Hextom is for editing, not migration
Pricing Comparison
One-Time Migration Cost (Approximate)
| Store Size | LitCommerce | Matrixify | EZ Importer | CedCommerce |
|---|---|---|---|---|
| Small (50 products) | $29 | $20 | $15 | $25 |
| Medium (500 products) | $29 | $20 | $29 | $45 |
| Large (2,000 products) | $59 | $50 | $49 | $75 |
| Very Large (10,000+) | $99 | $200 | $49 | $125 |
Annual Cost for Ongoing Sync
| Store Size | LitCommerce | CedCommerce |
|---|---|---|
| Small | $348/year | $300/year |
| Medium | $348/year | $540/year |
| Large | $708/year | $900/year |
| Enterprise | $1,188/year | $1,500/year |
Note: If you only need one-time migration without ongoing sync, Matrixify or EZ Importer offer the best value.
Pros and Cons Summary
LitCommerce
Pros: Best multi-channel platform, excellent sync, modern UI, scalable Cons: Monthly subscription required, can be feature-heavy for simple needs
Matrixify
Pros: Maximum control, handles any scenario, great for power users, one-time pricing possible Cons: Requires spreadsheet skills, steeper learning curve, no visual product selection
EZ Importer
Pros: Most beginner-friendly, visual interface, affordable, quick setup Cons: Less powerful, basic variant handling, no ongoing sync
Hextom
Pros: Essential post-migration tool, powerful bulk editing, affordable Cons: Not a migration tool, supplementary only
CedCommerce
Pros: Enterprise reliability, excellent for large stores, strong support Cons: Higher cost, more complex setup, overkill for small sellers
Which App for Which Use Case
Choose LitCommerce if:
- You plan to sell on multiple platforms (Etsy + Shopify + Amazon, etc.)
- You want ongoing inventory sync between Etsy and Shopify
- You prefer a visual, user-friendly interface
- You're willing to pay monthly for convenience
Choose Matrixify if:
- You're comfortable with spreadsheets and CSV files
- You have complex or custom product data
- You want maximum control over the migration process
- You prefer one-time payment over ongoing subscription
- You have a very large catalog (10,000+ products)
Choose EZ Importer if:
- You want the simplest possible migration experience
- You have a small to medium store (under 1,000 products)
- You're not comfortable with spreadsheets
- You need a quick, affordable solution
Choose CedCommerce if:
- You're an established seller with a large catalog
- You need enterprise-grade reliability and support
- You want ongoing sync with dedicated account management
- Budget is less of a concern than reliability
Pair with Hextom if:
- You're using any of the above tools
- You need to clean up or optimize migrated products
- You want ongoing bulk editing capabilities
Step-by-Step Migration with LitCommerce (Recommended)
LitCommerce offers the best balance of power and usability for most Etsy sellers. Here's a complete walkthrough:
Step 1: Prepare Your Etsy Store
Before migration, audit your Etsy listings:
- Review product data - Check titles, descriptions, and pricing
- Organize listings - Note which categories/collections you want
- Check images - Ensure all images are high quality
- Update variations - Confirm all variants are correct
- Export backup - Download Etsy CSV as a safety backup
Step 2: Set Up Your Shopify Store
If you haven't already, create your Shopify store:
- Start free trial - Get 3 days free, then $1/month for 3 months
- Choose a theme - Select a theme that fits your brand
- Configure settings - Set up payments, shipping, taxes
- Create collections - Plan your product organization
Step 3: Install and Connect LitCommerce
- Sign up for LitCommerce - Visit litcommerce.com
- Connect Shopify - Click "Add Channel" and authorize Shopify
- Connect Etsy - Click "Add Channel" and authorize Etsy
- Verify connections - Ensure both platforms show as connected
Step 4: Configure Import Settings
-
Set default mappings:
- Etsy title to Shopify title
- Etsy description to Shopify description
- Etsy price to Shopify price (adjust if needed)
- Etsy images to Shopify images
-
Configure variations:
- Map Etsy variation types to Shopify options
- Set inventory tracking preferences
-
Choose collection handling:
- Create collections from Etsy sections
- Or assign all products to a default collection
Step 5: Select and Import Products
- Navigate to Products tab in LitCommerce
- Select source - Choose Etsy
- Filter products - Select all or filter by category/status
- Review selection - Check product count and preview
- Click Import - Start the migration process
Pro tip: Import a small batch (10-20 products) first to verify everything looks correct before bulk importing.
Step 6: Verify Migration
After import completes:
- Check product counts - Compare Etsy vs Shopify
- Review sample products:
- Title accuracy
- Description formatting
- Image quality and order
- Variant configuration
- Pricing correctness
- Test variations - Add products to cart with different options
- Check inventory levels - Verify stock counts transferred
Step 7: Configure Ongoing Sync (Optional)
If keeping both stores active:
- Enable inventory sync - Prevent overselling
- Set sync frequency - Real-time or scheduled
- Configure order routing - How to handle multi-channel orders
- Test sync - Make a change on one platform, verify it reflects on the other
Post-Migration Cleanup Checklist
After migrating your products, complete these essential tasks:
Product Optimization
- Review all product titles - Optimize for Shopify SEO (different algorithm than Etsy)
- Update descriptions - Remove Etsy-specific language ("Visit my Etsy shop," etc.)
- Add missing tags - Shopify uses tags differently than Etsy
- Organize collections - Create logical groupings for your Shopify store
- Set product status - Draft any products not ready to sell
- Add alt text to images - Important for accessibility and SEO
Store Configuration
- Configure shipping - Set up Shopify Shipping or rates
- Set up taxes - Configure tax collection for your regions
- Create pages - About, Contact, FAQ, Policies
- Configure checkout - Enable guest checkout, customize fields
- Set up email notifications - Order confirmations, shipping updates
SEO and Marketing
- Set URL handles - Clean, keyword-rich URLs for each product
- Add meta descriptions - For products and collections
- Configure redirects - If you have existing external links to Etsy
- Install analytics - Google Analytics 4, Facebook Pixel
- Set up email marketing - Klaviyo, Mailchimp, etc.
Testing
- Place test orders - Complete checkout flow with test payment
- Test on mobile - Ensure store looks good on phones
- Check email flows - Verify automated emails send correctly
- Test customer accounts - If enabled
- Review page speed - Optimize images if needed
Multi-Channel (If Keeping Etsy)
- Enable inventory sync - Prevent overselling
- Update Etsy listings - Add links to your new Shopify store
- Consider Etsy fee comparison - Track which platform performs better
- Plan transition timeline - When to fully move to Shopify
Common Migration Issues and Solutions
Issue: Images Not Importing
Causes:
- Etsy image URLs expired
- Image file size too large
- Network timeout during transfer
Solutions:
- Re-export from Etsy and import again
- Use Matrixify with direct image URL import
- Manually upload missing images after migration
Issue: Variations Not Mapping Correctly
Causes:
- Etsy variation names don't match Shopify option format
- Too many variants (Shopify limit: 100 per product)
- Complex personalization options
Solutions:
- Manually configure variation mapping before import
- Restructure products with too many variants
- Use product customization apps for personalization
Issue: Descriptions Formatting Broken
Causes:
- HTML vs plain text differences
- Etsy-specific formatting codes
- Line break handling differences
Solutions:
- Use Hextom to bulk clean up descriptions
- Find and replace common formatting issues
- Manually review top-selling products
Issue: Pricing Discrepancies
Causes:
- Fee structure differences not accounted for
- Currency conversion issues
- Shipping included vs excluded
Solutions:
- Use import pricing rules to adjust
- Bulk update prices post-migration
- Recalculate pricing for Shopify's fee structure
Start Your Shopify Store Today
Ready to make the move from Etsy to Shopify? There's never been a better time to take control of your brand.
Start your Shopify free trial - Get 3 days free, then just $1/month for your first 3 months. No credit card required to start.
With Shopify, you'll enjoy:
- Full brand control - Your domain, your design, your rules
- Lower fees - No marketplace cut on top of payment processing
- Customer relationships - Build an email list you actually own
- Scalability - Grow without platform limitations
- Multi-channel selling - Still sell on Etsy, plus Amazon, social, and more
Key Takeaways
-
Migration apps save significant time - Manual migration of 100+ products is impractical; invest in the right tool.
-
Choose based on your needs - Multi-channel sellers need LitCommerce or CedCommerce; one-time migrators can use Matrixify or EZ Importer.
-
Plan for post-migration work - Budget time to optimize products, configure shipping, and perfect your Shopify store.
-
Consider keeping both platforms initially - Run Etsy and Shopify simultaneously until you're confident in the transition.
-
Use Hextom for cleanup - Regardless of migration tool, bulk editing helps perfect your imported products.
-
Test thoroughly - Verify product data, place test orders, and check mobile experience before launching.
Planning your Etsy to Shopify migration? Get a free AI visibility audit to see how well your products will perform in AI-powered shopping searches, or contact our team for personalized migration support.