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How to Sell Macrame Decor on Shopify

Craft bohemian macrame pieces that elevate any living space

$1.5B
MARKET SIZE
65-80%
AVG. MARGIN
Beginner
DIFFICULTY

Macrame has made a stunning comeback in home decor, with wall hangings, plant hangers, and curtains becoming staples of boho-chic interiors. Shopify helps macrame artists sell their knotted creations to design-conscious homeowners worldwide.

WHAT YOU NEED TO START
01

Cord & Materials

Single-strand and 3-ply cotton macrame cord (3mm-8mm), wooden dowels, driftwood, copper pipe, metal rings, and wooden beads. Buy cord in bulk to reduce costs.

02

Workspace

A wall-mounted rack or freestanding frame for working on large pieces vertically. You need enough height to work on wall hangings and enough space to lay out plant hangers.

03

Pattern Knowledge

Master 8-10 essential knots (square, spiral, berry, gathering, lark's head, etc.). YouTube tutorials and macrame books are excellent free resources.

STEP-BY-STEP GUIDE
01

Learn Core Techniques

Master square knots, spiral knots, and gathering knots first. These form the foundation of 90% of macrame products. Practice with inexpensive cord before buying premium materials.

02

Design Your Product Line

Start with 3-5 product types: wall hangings (small, medium, large), plant hangers, and table runners. Offer neutral colors plus 2-3 on-trend colors each season.

03

Create Size and Style Variants

Offer each design in multiple sizes. A wall hanging in small ($35), medium ($65), and large ($120) captures different budgets and room sizes.

04

Set Up Your Shopify Store

Style your macrame in room settings — hanging on walls, holding plants, over beds. Show scale with furniture nearby. Include dimensions in every listing.

05

Grow Through Home Decor Communities

Share your work on Pinterest (huge for home decor), Instagram, and home decor Facebook groups. Offer styling tips alongside your products.

TIPS FOR SUCCESS

Include a wall-mounting kit (hook and anchor) with every wall hanging — this removes a friction point for customers

Photograph your pieces styled in different room aesthetics (modern, boho, minimalist) to appeal to broader audiences

Offer custom sizing — many customers want a specific width to fit their wall space, and macrame is easily customizable

Use Pinterest heavily — macrame decor gets massive engagement on Pinterest and drives high-intent traffic to your Shopify store

WHY SHOPIFY FOR MACRAME DECOR

Product variants for size and color options

Shopify Shipping calculated rates for oversized items

Pinterest sales channel for direct home decor discovery

Shopify SEO tools for optimizing product descriptions

Ready to start selling macrame decor?

Shopify gives you everything you need to build, launch, and grow your macrame decor business. Start your free trial today.

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FREQUENTLY ASKED QUESTIONS

How much can I charge for macrame?

Small plant hangers sell for $20-40, medium wall hangings for $50-100, and large statement pieces for $150-500+. Price based on cord used (measure your cord cost per piece), time invested, and the complexity of the design.

What type of cord is best for macrame?

Single-strand cotton cord (3mm-5mm) is the most versatile and popular. Use 3-ply twisted cord for a softer, more textured look. For outdoor pieces, use polyester or nylon cord that resists moisture and UV damage.

How do I ship large macrame wall hangings?

Gently fold the piece, wrap in tissue paper, and roll into a tube or fold into a flat mailer. Include re-hanging instructions and a care card. For extra-large pieces, use a long shipping tube to prevent creasing.

Start selling macrame decor today

Join thousands of entrepreneurs who use Shopify to sell macrame decor online. Get started with a free trial.