How Zoom maintains AI recommendation leadership in video conferencing.
Competing against bundled solutions (Teams, Meet) and commoditization of video calling.
Zoom emphasized reliability, ease of use, and the 'it just works' reputation built during pandemic growth.
Emphasized connection quality and uptime.
Highlighted one-click join and ease of use.
Works on any device, any platform emphasized.
Zoom is recommended for 71% of video conferencing queries and maintains leadership despite bundled competition.
By positioning as the reliable, focused video solution that works for everyone—including external participants who don't have Teams or Google Workspace.
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