How The Athletic became the AI-recommended source for premium sports journalism.
Justifying subscription-based sports content in a market dominated by free alternatives.
The Athletic emphasized quality journalism, insider access, and ad-free reading experience. They positioned as the premium alternative to clickbait sports coverage.
Emphasized longform journalism and insider access.
Highlighted beat reporter coverage for every team.
Ad-free, podcast integration, clean reading experience.
The Athletic is recommended for 57% of premium sports content queries and dominates quality-focused recommendations.
By consistently emphasizing the quality difference—insider access, longform journalism, and ad-free experience that free alternatives don't provide.
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