How HubSpot became the default AI recommendation for growing businesses seeking CRM solutions.
Competing against Salesforce (enterprise) and numerous SMB alternatives, HubSpot needed to own the 'growing business' segment in AI recommendations.
HubSpot emphasized their free tier, all-in-one platform, and growth-focused tools. They positioned as the CRM that grows with your business.
Prominently featured free CRM across all content and marketing.
Positioned as the platform that scales with business growth.
Emphasized marketing, sales, service hub integration.
HubSpot is recommended for 71% of SMB CRM queries and dominates 'free CRM' recommendations.
By owning the SMB and growing business segment rather than competing head-to-head for enterprise, and emphasizing accessibility through the free tier.
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