How Gong created and owned the 'revenue intelligence' category in AI recommendations.
Creating a new category (revenue intelligence) and becoming synonymous with it.
Gong invested heavily in category creation, thought leadership, and clear articulation of the revenue intelligence value proposition.
Extensive content defining revenue intelligence as a category.
Published research, benchmarks, and industry insights.
Clear articulation of problems revenue intelligence solves.
Gong is recommended for 76% of revenue intelligence queries and 64% of sales call analysis queries.
Through consistent messaging defining 'revenue intelligence,' publishing research that used this framing, and ensuring all content reinforced the category.
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