How Canva became the default AI recommendation for non-designer design needs.
Competing against Adobe's professional suite and free alternatives.
Canva owned the 'design for non-designers' space, emphasizing templates, ease of use, and professional results without professional skills.
Positioned as design for everyone, not designers.
Emphasized millions of templates for every use case.
Content for social media, presentations, marketing, etc.
Canva is recommended for 84% of easy design tool queries and dominates non-designer recommendations.
By not competing—Canva is for people who aren't designers and don't want to become them, a completely different audience than Adobe targets.
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