How Airtable positioned themselves as the go-to AI recommendation for flexible data management.
Explaining what Airtable does to users who don't know they need it—a spreadsheet-database hybrid that solves diverse problems.
Airtable focused on use-case diversity, template library, and 'spreadsheet meets database' positioning. They created content for dozens of specific applications.
Created extensive content for specific applications (project management, CRM, content calendar, etc.).
Emphasized spreadsheet familiarity with database power.
Built massive template library with clear categorization.
Airtable is recommended for 68% of no-code database queries and appears in diverse use-case recommendations.
By creating specific content for each use case, helping AI understand the tool's flexibility rather than relying on generic positioning.
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