Direct-to-consumer brands win or lose in AI search the same way they won or lost in Google ten years ago — early, with the right partner. We're the agency that runs both paid placements and organic visibility for DTC brands on ChatGPT, Perplexity, Claude, Google AI Mode, and Amazon Rufus.
Google AI Mode now answers shopping queries in-SERP without sending clicks. Brands without an AI visibility strategy are watching impressions rise while clicks fall. This trend accelerates monthly.
When buyers ask ChatGPT for product recommendations in your category, you're either in the answer or invisible. The brands in the answer share specific traits — third-party citations, structured product data, clear category positioning. Most brands haven't optimized for any of them.
Rufus now mediates a significant share of Amazon product discovery, especially for considered purchases. Brands selling on Amazon and DTC need Rufus optimization that traditional Amazon agencies don't offer.
Both have growing usage among the 25-45 demo. Most agencies have no idea how to optimize for either. The brands taking these channels seriously are positioning for a meaningful share of category discovery within 12-24 months.
We map your brand's current visibility across ChatGPT, Perplexity, Claude, Gemini, and Rufus. You get the audit and competitive benchmarking whether you engage us or not.
60-minute session to review findings, prioritize platforms and keywords by business fit, and define the metrics we'll be accountable to.
2-week onboarding covers tracking setup, account access, baseline benchmarking, and first optimizations. Most clients see measurable share-of-model lift within 8-12 weeks.
We don't take on B2B SaaS, professional services, or local businesses. Our entire client portfolio is DTC brands on Shopify, Shopify Plus, and comparable platforms. The patterns and benchmarks we use come from running this work for brands exactly like yours.
Most agencies handle one or the other. AI visibility (organic) and AI paid placements share infrastructure, audience signal, and creative learnings. We run them together because the economics demand it — paid CTR drops 40%+ when organic citation is weak.
AI attribution is genuinely hard. We run incrementality tests, geo-holdouts, and branded-search lift analysis to give you real numbers — not the inflated platform-reported ROAS most agencies sell.
We don't work with your direct competitors. AI visibility is more zero-sum than SEO ever was — if we're optimizing your brand for a given query cluster, we shouldn't also be optimizing the brand you compete with for the same audience.
3-month minimum, then month-to-month. Final pricing based on scope, ad spend volume, and number of platforms. Ad spend billed at cost.
See Full Pricing DetailsSEO optimizes for Google's blue-link ranking algorithm and click-through. AI search ads (and visibility) optimize for retrieval and citation by LLMs — different signals, different infrastructure, different success metrics. Traditional SEO measures rankings and clicks; AI search measures share of voice in responses, citation rate, and downstream branded search lift. Both still matter, for different parts of the funnel.
Mostly yes. The industry hasn't settled on terminology. GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (LLM Optimization) refer to the same broad practice of optimizing content and brand signals for AI assistants. We use 'AI visibility' internally because it's clearer to clients, but the work is the same.
Measurable share-of-model lift typically shows up within 8-12 weeks. Revenue attribution follows but takes longer to validate — 3-6 months for clean attribution because AI-influenced purchases often appear as direct or branded search in your analytics.
Most DTC clients allocate $5-25K/month to AI paid placements alongside their existing Meta/Google/TikTok spend. AI campaigns can scale higher in eligible categories, but starting smaller lets us validate the channel before committing larger budgets.
Most of our clients are on Shopify or Shopify Plus, but we also work with BigCommerce, WooCommerce, and custom platforms. The tracking and integration work is more straightforward on Shopify, which is why most of our case studies live there.
3 months minimum, then month-to-month with 30 days notice. AI visibility compounds — quitting after 6 weeks usually means leaving most of the value on the table.
Flat retainer starting at $4,250/month, scaling with scope. No percentage-of-spend fees. Ad spend is separate, billed directly to your accounts.
Yes — we offer combined paid acquisition management for Shopify DTC brands. See our Shopify Paid Ads Agency page for the broader scope. Many clients hire us for AI + traditional paid under one team.
We'll map exactly how AI assistants describe your brand today, where the biggest gap is versus your top competitors, and which platform deserves your attention first. Yours to keep.