Brand Positioning

2 articles with this tag

ARTICLES

CPG Competitive Positioning for AI Recommendations: How to Stand Out When AI Decides What Consumers Buy

Consumer packaged goods brands must differentiate themselves in AI-powered product discovery. Learn how to position your CPG brand competitively through comparison content, unique selling propositions, and strategic category positioning to win AI recommendations over competitors.

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Strategy·15 min read

DTC Comparison Content for AI Visibility: How to Get Referenced in AI Recommendations

Learn how direct-to-consumer brands can create comparison content that AI assistants actually cite. Cover competitor comparisons, product vs product content, and strategic positioning for AI recommendation queries.

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