If you found this page while searching for Shopify's 120-day free trial for Black-owned businesses, check the current program terms before signing up. As reviewed September 9, 2026, Shopify's official 1MBB page describes a six-month discounted Basic-plan offer for eligible merchants in the US and Canada. It does not describe that current offer as 120 days free.
We have kept this article's original URL so readers following older links can find the correction. The current program page and the offer presented during enrollment should guide a new signup, not an older article or remembered promotion.
What the official program page currently says
Shopify's 1MBB page describes its partnership with Operation HOPE, program support, and an exclusive Basic-plan offer for the first six months. It states that the merchant offer is valid in the US and Canada, while the listed card-reader benefit is for US residents only.
The page can render localized currency, so verify the exact currency and amount in the offer applicable to your enrollment. Record the normal renewal price as well. A low monthly amount for six months is a discounted paid period, not a free period.
The official enrollment link leads to Operation HOPE's 1MBB Shopify page. Use that route to review the current enrollment process and program requirements.
What changed from the older guide?
| Older assumption | Current action |
|---|---|
| Every eligible new participant gets 120 days free | Read the current six-month discounted offer and enrollment terms |
| Any Shopify signup link activates the program | Follow the official 1MBB enrollment route |
| Eligibility can be inferred from a blog checklist | Confirm the program's actual requirements |
| All included tools and app usage are free | Check each benefit and any separate charges |
| The offer applies identically in every country | Check the stated geographic conditions |
We do not have access to an individual participant's agreement. If you enrolled under an earlier promotion, keep that written agreement and ask the program or Shopify about its application to your account. A new public offer does not by itself establish that an existing agreement has changed.
Questions to verify before enrollment
Create a short record with answers to these questions:
- What are the current business and participant eligibility requirements?
- Is your merchant location eligible for this specific offer?
- Must you create a new store through the program's route?
- What plan, currency, monthly amount, and duration appear in the offer?
- What will the subscription cost after the offer ends?
- Which benefits require additional action or have separate conditions?
- Where should an enrollment or billing question be directed?
Do not invent an ownership percentage, required document list, or approval timeline based on an older unofficial guide. Use the current application and program response to resolve those details.
Program support and store readiness
The program page describes mentoring, coaching, workshops, and other support. Evaluate those resources based on the problem you need help solving: choosing an offer, planning operations, understanding costs, or building a store.
More time at a reduced platform price does not eliminate the need for a workable product and delivery plan. Complete the product-demand worksheet before ordering substantial stock, and use the store-fit scorecard to evaluate the platform.
Start with one representative product and a small list of required capabilities. That makes it easier to use coaching or support on specific questions instead of a broad request to “make the store successful.”
Budget beyond the offer
The store subscription is one line in the budget. Apps, a domain, payment processing, inventory, shipping, and external services may have separate costs. Shopify's billing documentation explains the main billing categories.
Use the first-year cost worksheet and enter the offer exactly as it applies to your account. Include the normal subscription period after the benefit ends.
Do not assume an app's paid plan is included because it can be installed in a program-supported store. Review its pricing and approval screen separately.
If you are not eligible
Use the standard trial guide to understand the ordinary evaluation route. Do not misstate business information to obtain a restricted offer.
The same product, cost, and launch checks apply regardless of the promotion. Choose a platform because it supports the business at a sustainable normal cost, with any introductory benefit treated as a reduction in early spending.
The next step
Read the official 1MBB and Operation HOPE pages, confirm the conditions relevant to you, and retain the written offer. This article does not claim that AdsX can approve enrollment or provide the special offer through a standard affiliate link. Follow the program's own process for that benefit.